CASE STUDY
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CASE STUDY ⇁
Coast Electrical Case Study
Strengthening Commercial Trade Credibility Through Strategic Website Design
Coast Electrical needed a professional online presence to show commercial capability and attract trade clients.
We designed a clean, conversion-focused website tailored to builders, project managers and developers.
The result: A polished site that builds trust and positions Coast Electrical as a serious commercial contractor.
The Challenge
Coast Electrical’s concept project required a professional online presence that reflected the quality and capability needed to compete for commercial work:
Their site:
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A generic web concept didn’t convey professionalism or trust needed to win commercial contracts.
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The site didn’t highlight large-scale services like multi-storey projects, industrial fit-outs, and maintenance (key decision factors for builders and developers).
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Calls-to-action were buried and didn’t clearly guide visitors toward requesting quotes or tender enquiries.
The Solution
We built a professional web design strategy focused on credibility and conversions that put Coast Electrical in a stronger position online.
Our core deliverables included:
Brand Positioning & Messaging
We positioned the concept as a trusted commercial electrical contractor for builders, project managers, and developers.Service Highlighting
We structured the site to showcase key commercial offerings — from industrial fit-outs to ongoing maintenance — so users instantly understand capability.Clean, Modern Visual Design
A simple, modern layout with strong visuals and professional typography gave the brand the authority it deserved.Clear Calls-to-Action
Prominent “Request a Quote” and “Tender Enquiry” buttons were added throughout to drive leads.Trust Elements
Visual proof points and capability-driven layouts helped establish confidence with decision-makers.
