Waterproofing Sealed Solutions Case Study

Boosting Credibility & Inquiry Rates Through Strategic Website Redesign

Waterproofing Sealed Solutions needed a better online presence to attract bigger commercial clients and convert more builder & developer inquiries.

We delivered a custom website redesign and conversion-focused site structure.

The result: A professional site that reflects WSS’s expertise and drives better client engagement.

The Challenge

Waterproofing Sealed Solutions already had a strong reputation with builders but their old website didn’t reflect it.

The existing website looked dated and didn’t reflect the quality of work WSS delivers, weakening trust with builders and project managers.
It wasn’t immediately clear what types of waterproofing projects WSS specialised in, making it harder for the right clients to self-qualify.
The site didn’t clearly guide users toward requesting a quote or getting in touch, resulting in missed enquiry opportunities.

We improved WSS’s digital presence through a custom website redesign focused on clarity and conversions.

Professional Brand Positioning
Crafted messaging and visuals that reflect WSS’s reliability and expertise working with builders, developers, and strata managers.
Service & Project Clarity
Showcased key services — balconies, decks, pool infrastructure, commercial slabs, remedial work so visitors instantly understand what WSS does and who they help.
Mobile-First Responsive Design
Ensured the site works beautifully on mobile, vital since most users view from phones on site or in meetings.
Clear Service Pathways & CTAs
Added obvious, easy contact options (quote forms, phone taps, tender requests) throughout the site to increase inquiries.
Enhanced Trust Signals
Professional layout, strong visuals, and clear expertise indicators to back up WSS’s long track record with builders.